Director, U.S. Brand Strategy & HCP Engagement, Rare Neurology

Otsuka • Remote, US • published 2026-09-23 11:43:00.858188

Description

**Job Description** ------------------- The Director, U.S. Brand Strategy \& HCP Engagement is the marketing leader accountable for the integrated annual brand plan and the branded HCP strategy and execution system. Before approval, the Director leads product positioning, HCP segmentation, claims strategy, and development of branded HCP launch assets held for activation at approval. Following approval, the Director owns branded HCP strategy, content, promotion, peer\-to\-peer programs, congresses, field tools, budget, and performance across channels. The Director, Market Development \& Patient Journey retains accountability for unbranded disease education and pathway programs, patient advocacy partnerships, branded patient and caregiver marketing following approval, and marketing\-wide omnichannel integration. Once launch strategy is established, the Director leads branded HCP execution through launch and lifecycle — updating messages as data and the label evolve and optimizing performance over time. **Position Overview** --------------------- Before approval, all externally facing product\-related work is nonpromotional and compliant: no promotional claims are made for an investig...

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