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Senior CRM Manager (F/M/D)

freenow • Hamburg • published 2026-09-16 10:46:56.844861

Description

Location : Come and join us either in Barcelona, Berlin or Hamburg! Freenow by Lyft empowers smarter mobility decisions helping people to move freely and cities to thrive. We are looking for a senior CRM Manager to join our diverse and driven team. In this role, you’ll play a key part in achieving ambitious growth targets by engaging and retaining our global user base through impactful, data-driven CRM strategies. YOUR DAILY ADVENTURES WILL INCLUDE: As part of the central CRM team, you will: maximise customer value by defining and implementing lifecycle strategies that activate, engage and retain users across our 9 markets Own end-to-end automation creation process, from ideation to execution, across multiple channels (email, push notifications, in-app, SMS…) Advise and coach more junior team members on best in class CRM for global and local initiatives, ensuring the right message reaches the right user at the right time Optimise performance using behavioural data, designing and analysing A/B tests, and reduce friction in the customer journey Lead cross-functional projects, such as dashboard creation, lifecycle segmentation, process optimisation, and experimentation frameworks Mana...

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