Assistant Director, Engagement Marketing

New York University • New York, NY, US • published 2026-09-22 16:42:36.685057

Description

Position Summary: The Assistant Director, Engagement Marketing is a creative, data\-driven strategist and multidisciplinary communicator who serves as the vital connection between campaign strategy and execution across the prospective student lifecycle. Advance the overarching goals of the Division of Enrollment Management and Institutional Research and the University by overseeing mid\-funnel marketing efforts that drive student conversion. Acting as a multidisciplinary engagement lead, turn complex audience segmentation and messaging strategy into compelling student touchpoints for NYU’s global recruitment efforts. Lead lifecycle marketing initiatives from inception to delivery, continuously refining content to strengthen prospective and admitted student engagement across degree\-granting campuses and pipeline programs. Serve as the strategic through line from specialized execution to broader strategy, and orchestrate and optimize multi\-channel communications—spanning targeted email campaigns, high\-impact print materials, and dynamic virtual and experiential marketing events. Qualifications: **Required Education:** Bachelor's Degree **Preferred Education:** Master's Degree **Re...

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