E-Commerce Marketing Manager

Wallabaga • Los Angeles, CA, US • published 2026-09-21 10:55:38.179931

Description

**About the role** Our company is looking for a Growth Manager to own one of our DTC brands. It is a single purchase brand built on a continuous cadence of new product releases, selling primarily through Amazon and TikTok Shop with Shopify as a secondary channel. You are accountable for that brand's performance and profitability. This is an ownership role and execution role. You direct a shared media buyer, a shared email specialist, a Shopify Manager, and our creative team, and you are responsible for the outcome those people produce for your brand. What you'll own The P and L. You own contribution margin for your brand, not just revenue. That means allocating budget across acquisition and retention, setting and holding pricing and promotional strategy, forecasting, and knowing at any point whether growth is profitable. You bring the numbers to the CEO and you bring a recommendation with them. Growth and paid media. You set the acquisition targets, decide how spend is allocated, and hold performance against plan. Our media buyer builds and manages the campaigns. You decide what we are buying, at what efficiency, and when to scale or pull back. When a channel stops working, it is y...

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