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BRAND STRATEGY EXECUTIVE (108315)
JTI - Japan Tobacco International • Raleigh, NC, US • published 2026-10-12 20:22:09.422452
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**Brand Strategy Executive (Raleigh, NC)** **Position:** As a Brand Strategy Executive, you will support the development and execution of growth plans for assigned brands within JTI LIGGETT’s RMC portfolio. Working closely with Brand Strategy Managers, you will help bring brand strategies to life by coordinating packaging, communications, innovation, activation, and portfolio initiatives. You will connect internal teams and external agencies, provide analytical and project management support, and help ensure key initiatives are delivered on time, within budget, and in line with brand objectives. **Responsibilities:** * Brand Initiatives \& Execution: Coordinate the development and approval of packaging, creative assets, communication materials, and merchandising requirements, ensuring deliverables meet approved brand guidelines and launch timelines. * Cross\-Functional \& Agency Coordination: Partner with Legal, Regulatory, Finance, Supply Chain, Digital, Trade \& Consumer Activation, Merchandising, and external agencies to coordinate activities, manage dependencies, and keep projects and key milestones on track. * Brand Performance \& Market Analysis: Support Brand Strategy Manage...
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