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Manager, Shopper Marketing (On-Premise)

The Mike's Hard Lemonade Co. • Chicago, IL, US • published 2026-10-13 02:25:37.126484

Description

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected. Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives. Founded in 1972, we’ve grown organically from a one\-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including **White Claw® Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack**. This role is responsible for development \& implementation of the MABI on premise strategy that will expand consumer \& account relevance and accelerate porfolio sell\-in \& velocity. The Manager, On\-premise will be essential in crafting our marketing segmentation, drink \& activation strategy to move on\-premise marketing function to best\-in\-industry. **Accountabilities:** 1\. Lead the development of on\-premise marketing strategy that enables MABI to be best\-in\-industry. Inclusive of marketing strategy by segment, trade advocacy platform \& programs fit for channel. 2\. Lead development of on\-pre...

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