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Senior Marketing Specialist

Tyler Technologies • Yarmouth, ME, US • published 2026-10-27 15:20:35.187882

Description

The Senior Marketing Specialist is responsible for creating and managing multifaceted campaigns to meet business goals, generate leads, and increase brand recognition for Tyler solutions. This includes determining campaign needs and selecting appropriate communication vehicles, writing well\-researched content, providing creative direction to internal teams, and managing the development of initiatives to completion. **Responsibilities** -------------------- * Drive business success by developing innovative ways to communicate marketing messages through integrated marketing programs that include direct mail, email, web, video, collateral, and that support tradeshows and events * Ensure marketing messaging is consistent and drives the key messages in an impactful way * Write copy for marketing materials in a manner that is audience appropriate, impactful, and that follows writing best practices * Effectively interact with sales or other internal clients, as appropriate, to understand business needs and develop marketing approaches that meet those needs * Utilize a metric\-driven approach to determine which campaigns/programs are most effective and leverage these learnings to adjust f...

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