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Social Media Manager - Pickleball TV
Sinclair Broadcast Group • Santa Monica, CA, US • published 2026-10-09 21:03:19.976851
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Pickleball TV is looking for a Social Media Manager to own its Instagram, TikTok, and YouTube channels, with YouTube a key priority across both long\-form and Shorts. This is a hands\-on role: you'll set the strategy for each platform, concept and create the content, run day\-to\-day publishing, and lead a production coordinator supports video edits. You'll also travel to select pickleball events to capture content on site and build relationships across the pickleball community. This role is onsite and located in Santa Monica, CA. **In this role, you will…** **Develop Strategy** * Build and own a distinct strategy for each channel — audience, content pillars, formats, cadence, and growth tactics. * Set quarterly plans for each platform and plan for events, programming moments, campaigns, and sponsor deliverables. * Identify growth opportunities, such as new series, formats, and creator collaborations, and bring recommendations to the Head of Social. * Track performance, report weekly and monthly to the Head of Social, and adjust based on what's working. **Create \& Publish Content** * Concept and create social\-first content and series: player features, highlights, skills conte...
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