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Marketing Data Analyst

Wellmark Blue Cross and Blue Shield • Des Moines, IA, US • published 2026-10-06 19:33:47.383289

Description

**Company Description** **Why Wellmark**: We are a mutual insurance company owned by our policy holders across Iowa and South Dakota, and we’ve built our reputation on over 80 years’ worth of trust. We are not motivated by profits. We are motivated by the well\-being of our friends, family, and neighbors–our members. If you’re passionate about joining an organization working hard to put its members first, to provide best\-in\-class service, and one that is committed to sustainability and innovation, consider applying today! Learn more about our unique benefit offerings here. **Job Description** **Turn marketing data into meaningful action.** Wellmark is seeking a hands\-on Marketing Data Analyst to advance how we collect, connect, govern, and use marketing data. In this role, you’ll conduct data quality reviews, oversee governance processes, build sequential journey segmentations, and partner with stakeholders and peers to build and maintain reports and dashboards. You’ll help the team see end\-to\-end customer journeys, strengthen campaign and content measurement, identify data gaps that affect decision\-making, and help translate data insights into actionable recommendations. To ...

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