Director, Market Development & Patient Journey, Rare Neurology

Otsuka • Remote, US • published 2026-09-23 11:43:00.858137

Description

**Job Description** ------------------- The Director, Market Development \& Patient Journey is the marketing leader accountable for the strategy and programs designed to reduce barriers to disease recognition, specialist referral, diagnosis, genetic testing and counseling, and connection to specialty care in a genetically defined neurological rare disease. Before approval, the Director leads compliant, unbranded disease education and diagnostic\-pathway readiness, including genetic\-testing and specialist\-referral resources, in partnership with patient advocacy organizations. Following approval, the Director continues this work and leads branded patient and caregiver marketing while partnering with Patient Services on the support experience, using aggregate, deidentified data only. This role also serves as the marketing team’s omnichannel capability and integration lead. The Director owns omnichannel strategy and execution for unbranded market\-development and disease\-education programs and, following approval, branded patient and caregiver programs. The Director also establishes shared audience\-journey frameworks, channel\-orchestration standards, marketing\-technology and data...

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