Chief Marketing & Communications Officer, Digital Learning - UTK

University of Tennessee • Knoxville, TN, US • published 2026-09-20 22:55:05.009347

Description

The Chief Marketing \& Communications Officer (CMCO), Head of Growth provides strategic leadership for marketing, communications, brand management, enrollment growth, and audience engagement for the University of Tennessee's fully online programs. Reporting to the Vice Dean of Digital Learning, this position serves as the lead marketing and communications executive for online programs and collaborates closely with academic colleges, enrollment management, university communications and marketing, and university partners to accelerate awareness, reputation, enrollment, and revenue growth for online and professional education offerings. The CMCO, Head of Growth establishes the enterprise growth strategy for Digital Learning (DL) and ensures the effective execution of integrated marketing, communications, and enrollment initiatives through organizational leadership, cross\-functional collaboration, and measurable performance outcomes. **Key Accountabilities** ***Strategic Growth Leadership*** The CMCO will lead and continuously refine Digital Learning’s enterprise growth strategy for online programs, aligning expansion decisions with institutional priorities, capacity, market demand, a...

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