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E-commerce Specialist

Gatlinburg Winery • Rose Hill, NC, US • published 2026-10-09 21:03:19.976906

Description

**Position Summary** Duplin Winery is seeking a data\-driven, growth\-oriented E\-commerce Specialist to oversee the digital storefronts for two primary brands: DuplinWinery.com and GatlinburgWinery.com. As we continue to expand our digital footprint we need a Shopify expert who lives and breathes conversion rates, digital merchandising, and revenue growth. This position serves as the primary architect of the online customer journey, ensuring that every click leads to a seamless experience and every product page effectively converts visitors into loyal customers. As part of Duplin Winery’s team culture, this role will also participate in cross\-training opportunities to gain foundational knowledge of winery operations, including wine tasting and tour experiences, to ensure strong alignment between our digital and on\-site guest experiences. This role will also support and manage additional brand or promotional domains as the company’s digital portfolio expands. **Primary Responsibilities** · Shopify Ecosystem \& Content Stewardship: Act as the lead administrator for Shopify across both brands. Responsibilities include keeping all digital content updated and relevant to various oper...

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