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Brand Director

Louisiana Fish Fry Products • Baton Rouge, LA, US • published 2026-10-29 03:16:00.844099

Description

**Remote, with regular travel to Baton Rouge, LA** **Position Summary** Louisiana Fish Fry Products is seeking a strategic, entrepreneurial, and highly execution\-oriented Brand Director to lead the development and execution of our brand marketing agenda. Reporting to the Chief Marketing Officer, the Brand Director will have broad responsibility for translating consumer insight and business objectives into strategies that build brand equity, accelerate household penetration, drive profitable growth, and strengthen the brand’s position as an authority in Louisiana\-inspired food. Given we are a growing CPG organization, this is a hands\-on leadership role. The successful candidate will be equally comfortable developing a three\-year brand strategy, analyzing syndicated data, leading an innovation pipeline, briefing a creative agency, evaluating packaging, and partnering with Sales to prepare for an important customer presentation. **Key Responsibilities** **Brand Strategy \& Business Leadership** * Develop and lead the annual and long\-range brand strategy, positioning, growth priorities, and marketing plans. * Translate consumer, category, competitive, and customer insights into cl...

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