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Regional Marketing Manager

Appalachian Regional Healthcare • Hazard, KY, US • published 2026-10-07 15:03:33.250368

Description

Overview: The Regional Marketing Manager is responsible for developing and implementing marketing plans to meet overall organization goals, generate business revenues, coordinate effective internal and external communications campaigns, and plan community outreach activities. Special Instructions: For Cumberland Valley Area but Hazard System Center Employee \- please make this visible for applicants Responsibilities: Responsible for planning, directing and coordinating the marketing and community outreach activities of the hospitals, clinics and service lines within the ARH service area. Ensures that the organization’s services and products are marketed according to ARH objectives to achieve maximum utilization of the corporation’s healthcare services. Conducts feasibility studies and marketing research. Develops and adjusts marketing strategy and plans to meet changing markets and competitive conditions. Develop and maintain budgets and report any planned or incidental deviation from the budget. Promotes ARH’s services to the public and business community. Responsible for providing advice and guidance to various units of the corporation regarding markets and marketing. Develop mon...

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