Executive Director of Digital Marketing, External Affairs

Boston University • Boston, MA, US • published 2026-09-22 16:42:36.700029

Description

The Executive Director of Digital Marketing is a strategic and hands\-on leader within Boston University's External Affairs division, charged with building the university's digital marketing infrastructure and its analytics and insights capability from the ground up. Reporting to the Assistant Vice President of Digital Marketing and Brand Management, this leader will serve as BU's central point of strategy for the digital marketing work happening across BU's colleges, schools, and administrative units, including the external vendors and agencies those units engage, ensuring that decentralized investment is coordinated, strategic, and clearly tied to institutional return on investment. This role will also stand up BU's analytics and reporting backbone, beginning with an internal performance dashboard for External Affairs and growing into a comprehensive, university\-wide data, reporting, and insights structure that lets BU's marketing community learn and improve together. The ideal candidate is an experienced digital marketing pro and people leader, an industry expert who is fluent in current and emerging trends (including AI), a confident builder of infrastructure and process, a st...

Get jobs like this daily in Telegram: @careeri_bot