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Brand & Consumer Strategies Mgr

Phoenix Children's • Phoenix, AZ, US • published 2026-10-08 09:03:35.743386

Description

As a key member of Phoenix Children’s Marketing team, the Branding and Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s physicians and other providers, medical specialties, facilities and other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. This professional develops and executes strategic marketing plans to increase revenue and profitability of Phoenix Children’s. This professional also serves as the point person for all system branding initiatives, including the branding agency relationship. Reporting to the Director of Consumer Strategies, this professional also serves as the marketing point\-person for Phoenix Children’s professional sports partnerships, as well as high school and sports league programs. ### **Position Duties** * Annual Marketing \& Communications Plan I. Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs. II. Maintains accountability for overall quality of marketing str...

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