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Marketing Specialist - SEO

Law Office of Bryan Fagan • Houston, TX, US • published 2026-10-18 08:19:22.199021

Description

### **Description** **Brief Description:** The Marketing Operations Specialist will serve as the connective tissue between digital strategy, campaign execution, and website optimization at The Law Office of Bryan Fagan PLLC. This role is ideal for a technically inclined marketer who thrives on balancing analytical rigor with creative execution. You’ll support a high\-volume legal marketing ecosystem—including SEO content, Facebook ad campaigns, local site builds, and downloadable lead magnets—while managing tools like WordPress, HubSpot, Cloudflare, and Zapier. You'll also help localize marketing for multiple office locations and practice areas through niche website buildouts and campaign tracking.### **Key Responsibilities** **Key Responsibilities** Campaign Management \& Lead Generation * Plan, launch, and optimize Facebook ad funnels (TOF, MOF, BOF) with full pixel tracking, creative testing, and conversion workflows * Create landing pages for live events, campaigns, and practice area promotions * Build and manage gated downloadable assets (PDF checklists, forms) tied to blog CTAs and email opt\-ins * Oversee lead magnet integration across the blog and track engagement and downl...

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