Manager, Brand Marketing & Communications, Lakeland

Detroit Tigers • Lakeland, FL, US • published 2026-09-23 05:43:16.073708

Description

**Job Summary** : The Manager of Brand Marketing \& Communications serves as a key leader within the Marketing department, driving unified brand strategy, graphic design, public relations, and social media execution across all team touchpoints, including Tigers, Tigers Spring Training, and Lakeland Flying Tigers initiatives. This role merges hands\-on visual content creation with strategic communications, overseeing graphic design, daily digital presence, media relations, and promotional asset workflows to expand fan engagement and support revenue goals. **Key Responsibilities:** * Graphic Design \& Visual Content Creation: Design visual assets for social media platforms, digital advertising, print collateral, stadium signage, ticket promotions, and web features using Adobe Creative Suite. * Brand \& Marketing Campaign Strategy: Lead integrated marketing campaigns across digital, print, and stadium channels to promote game tickets, special events, and team initiatives for Spring Training and the Lakeland Flying Tigers. * Social Media Management \& Strategy: Oversee content development, calendar management, and daily channel execution (Facebook, Instagram, X/Twitter, Snapchat, etc.)...

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