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GEO Strategist, Apple Services
Apple • Culver City, CA, US • published 2026-10-01 15:58:16.202058
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Apple Services brings together some of the world’s most popular digital products, from streaming and news to payments, cloud, and more, reaching hundreds of millions of people around the globe. The Services Marketing team drives awareness, engagement, and growth across these product lines, connecting people with experiences that enrich their daily lives. This role owns the Generative Engine Optimization (GEO) roadmap and program for Apple Services while sustaining and advancing organic search performance across multiple business units. The work spans traditional search engines and the emerging AI\-driven discovery landscape, requiring someone who can set strategy, drive execution cross\-functionally, and translate shifting search and AI trends into measurable growth. **Description** Day to day, this role involves building and managing the GEO program from roadmap through execution, defining priorities, aligning stakeholders across business lines, and keeping cross\-channel efforts moving forward. The work blends strategic planning (where should we show up, and why) with hands\-on optimization across AI answer engines, traditional search, and third\-party surfaces like Reddit, YouTu...
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