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Associate Field Marketing Manager, Emerging - Dunkin' - California

Inspire Brands • Sacramento, CA, US • published 2026-10-16 08:18:39.005735

Description

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional \& local market dynamics, knowing the consumer, competitive landscape, macro \& economic factors alongside the Dunkin’ business strengths \& opportunities. They are the franchisee partner \& regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants \& Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high\-touch support model. **RESPONSIBILITIES** * Build strong relationships with franchisees, serve as their local marketing “coach” * Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs) * Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF...

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