Director of Demand Generation

FleetForce Truck Driver Training • Tampa, FL, US • published 2026-09-19 05:37:23.240485

Description

**ABOUT THE ROLE** FleetForce is a CDL truck driver training company with campuses in Florida, Texas, and North Carolina. We generate significant inbound lead volume through paid advertising on Meta and Google. Those leads flow into HubSpot, where a structured sales process turns interest into qualified applicants and, ultimately, enrolled students. This is not a traditional sales management position. We are looking for a hands\-on, analytical leader to own that entire system — from the moment we spend a dollar to acquire attention through the point a qualified prospect enrolls. You will own the budget, the CRM architecture that moves a lead through the funnel, the agency that executes our campaigns, and the team that works the leads. You will report directly to the CEO. **WHAT YOU’LL OWN** **Paid Acquisition** * Full ownership of paid advertising budget across Meta and Google * Campaign strategy, targeting, and channel mix * Direction and performance management of our external media agency, which executes to your strategy * Lead quality, cost per lead, and cost per qualified lead by campaign, market, and source **Funnel \& CRM Architecture** * HubSpot lifecycle stages, pipelines, ...

Get jobs like this daily in Telegram: @careeri_bot