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Director of Brand and Community

Camping World • VA, US • published 2026-10-07 03:03:12.884427

Description

**Role Overview** For 60 years, Good Sam has helped people travel the road with confidence. We are one of the most recognized names in RV and outdoor travel, offering roadside assistance, extended service plans, insurance, and a membership that connects millions of travelers to savings, services, and each other. Good Sam has been there for a lot of first nights at a campground, a lot of calls from the shoulder of a highway, and a lot of families who grew up on the road. We are now investing in the brand like never before, with a refreshed brand strategy and new full\-funnel marketing programs designed to reach a new generation of travelers. At the same time, the way people choose a brand is changing. More and more, travelers make decisions based on what others say: reviews, creator videos, online communities, published rankings, and the answers AI assistants give when they ask for a recommendation. Growing a brand today means earning trust in all of those places. The Director of Brand \& Community will help grow and protect the Good Sam brand. Reporting to the VP of Brand, this hands\-on leader will bring creators, social media, community, and earned media together to build awarene...

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