Lead Brand Manager - Glenfiddich

William Grant & Sons • New York, NY, US • published 2026-09-20 22:55:05.009132

Description

### **Job Introduction** Glenfiddich is the world's leading single malt Scotch whisky and one of the most awarded spirits brands globally. As we continue our journey to elevate Glenfiddich from a beautiful brand into an icon of modern luxury, we are seeking an exceptional marketer to lead the next chapter of growth for the brand. The Lead Brand Manager will be responsible for developing and executing the strategic vision for Glenfiddich, driving recruitment of new consumers, strengthening luxury credentials, expanding cultural relevance, and accelerating commercial performance across both on\-premise and off\-premise channels. This role sits at the intersection of brand strategy, consumer insight, innovation, luxury partnerships, and commercial execution. This is an opportunity for an ambitious, creative, and commercially minded leader to shape the future of one of the most iconic names in whisky. ### **Main Responsibility** The Lead Brand Manager is responsible for the development and execution of Glenfiddich’s US brand plan, translating global priorities into locally relevant growth plans that deliver volume, value, equity, and market share objectives. The role will drive consume...

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