Senior Marketing Manager, Paid Media

The Museum of Modern Art • New York, NY, US • published 2026-09-23 05:43:16.075543

Description

The Senior Marketing Manager owns MoMA's audience acquisition engine, translating investment across paid social, brand and influencer partnerships, and community cultivation into measurable, scalable growth. This role is responsible for expanding MoMA's local and domestic reach, connecting new audiences to the museum and moving them strategically through the funnel, from first discovery to visitation, membership, and long\-term brand affinity. By integrating data\-driven insights with culturally resonant partnerships and media strategies, this leader ensures every dollar spent works harder to grow MoMA's audience. Serving as a key paid media lead across the institution, this position partners with teams across MoMA \- including Retail, Membership, and PS1 \- to inform and support the broader marketing roadmap. Acting as a strategic leader, it ensures alignment, consistency, and effectiveness of paid media efforts across all audience touchpoints. This role is responsible for building the strategy and optimizing MoMA’s full\-funnel media and partnerships investment \- balancing brand and marketing objectives \- this position will advance measurement frameworks that connect awareness ...

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