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Marketing Director

WestStar Bank • El Paso, TX, US • published 2026-10-07 03:03:12.885310

Description

**Summary** The Marketing Director provides strategic leadership for WestStar Bank's marketing, branding, communications, client engagement, digital marketing, and market\-positioning initiatives. The position develops and executes an enterprise\-wide marketing strategy that supports the Bank's strategic plan, revenue growth objectives, client acquisition and retention, community reputation, and long\-term franchise value. The Marketing Director serves as a strategic advisor to executive leadership and business\-line leaders, translating organizational goals into measurable marketing strategies and ensuring consistent brand positioning across products, services, markets, channels, and client segments. The position oversees marketing governance, performance measurement, budget administration, and resource allocation while leading the Marketing Manager and overall marketing function. **Key Areas of Accountability** * Strategic Marketing Leadership * Brand Management and Market Positioning * Business\-Line Growth Support * Digital Marketing and Client Experience * Corporate Communications and Reputation Management * Community Engagement and Sponsorship Strategy * Analytics, Performanc...

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