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Brand Manager, Entertainment Crackers

Mars • Chicago, IL, US • published 2026-10-10 09:03:13.240728

Description

**Job Description:** What Are We Looking For? The Brand Manager, Entertainment Crackers, will lead the strategy and growth agenda for two premium cracker brands, Toasteds and Carrs. This role is responsible for holistic business leadership across brand stewardship, portfolio strategy, innovation strategy execution, omni\-channel acceleration, and commercial execution. The Brand Manager must be skilled at translating consumer, category, and business insights into integrated plans that deliver in\-market results. The Brand Manager will be responsible for leadership and partnership across a cross\-functional team and will lead a critical external licensing partnership for the Carr’s brand, driving alignment on brand strategy, innovation, and business performance to support long\-term brand growth. The right candidate is a proactive, self\-starter with a growth mindset, driven to deliver results for the consumer and the business. Qualifications * Undergraduate degree required; MBA preferred, focus on Marketing/ Business is a plus. * 5 years of CPG brand management, marketing, or other relevant CPG experience. * Strong general management, analytical, and financial skills (including Niel...

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