Brand Marketing Manager - Must bilingual in Korean

Sbt Global • Irvine, CA, US • published 2026-09-20 04:55:23.739223

Description

**Company Description** **Marketing – Brand Marketing Manager** Location: Irvine, CA Employment Type: Full\-Time/Onsite Annual Salary Range: $90,000 – $110,000 plus performance based bonus compensation Position Overview We are seeking a strategic and performance\-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will drive go\-to\-market strategy, retail activation, and integrated marketing execution to accelerate sell\-through and strengthen brand equity in North America. The ideal candidate brings strong experience in beauty or CPG marketing and understands how to align brand storytelling with retail performance. **Job Description** 1\. Brand Strategy \& Growth Planning Develop annual brand marketing strategy and growth roadmap Lead go\-to\-market planning for new product launches Define positioning, messaging, and competitive differentiation Manage brand P\&L input related to marketing investment 2\. Campaign \& Content Execution Lead 360° integrated marketing campaigns (digital, social, influencer, retail media) Manage creative agencies and external partners Oversee paid media performance and ROI optimiza...

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