Analyst, Marketing (Data & Customer Intelligence)

Oriental Bank • San Juan, PR, US • published 2026-09-22 10:42:51.198811

Description

The Analyst, Marketing (Data \& Customer Intelligence) Analyst drives data\-driven decision making across Marketing by owning reporting, customer intelligence, segmentation analysis, campaign measurement, and performance insights while serving as the primary business user of Braze, Snowflake, Power BI, and customer data assets. This role bridges Marketing, Marketing Operations, Data \& Analytics, and Technology teams to ensure marketing performance is measurable, customer insights are actionable, and reporting supports strategic decision making. Position works hybrid, based in San Juan, PR.**MAJOR DUTIES \& RESPONSIBILITIES:** * Owns and maintains the marketing reporting ecosystem across various marketing, digital, and customer analytics platforms to ensure accurate and timely reporting of key business and marketing metrics. * Develops and maintains executive dashboards, KPI scorecards, and recurring reports to measure performance across acquisition, engagement, retention, customer growth, and profitability initiatives. * Defines performance measurement frameworks and reporting standards that support strategic business objectives and marketing initiatives. * Analyzes campaign, cust...

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