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Paid Search Specialist

Rankings.io • Remote, US • published 2026-10-09 09:03:26.632894

Description

#### **Description** This individual will be responsible for overseeing paid ads projects, activities and channels used to reach customers. Their duties include setting goals and timelines for paid ad campaigns, collecting data on customer reach and evaluating the success of advertising methods. At Rankings.io, we are committed to providing end\-to\-end SEM services including the build out of campaigns, technical optimization, and keyword strategy for law firms looking for aggressive growth across Search Engines, including Google PPC, Google LSA, Microsoft Ads, and emerging search channels. #### **Responsibilities** * Oversee the design and content of a paid search campaign to ensure it meets the needs of the target audience * Collaborate with leadership and account managers to determine the goals of paid search projects and strategize plans to meet those goals * Conduct or direct market research to help shape paid search campaigns * Work on basic landing page design and content * Oversee management of LSA accounts, including setup, optimization and lead rating * Control the paid ad budget to manage expenses and maximize the return on investment * Manage / oversee campaigns and ana...

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