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Director - Digital Marketing

Palm Beach Tan • Irving, TX, US • published 2026-10-09 21:03:19.977627

Description

Responsive recruiter **Benefits:** * 401(k) * Dental insurance * Health insurance * Paid time off * Vision insurance Department: Marketing \| Reports To: Chief Marketing Officer \| Location: Las Colinas, TX / Hybrid We're looking for a Director of Digital Marketing to lead our CRM, loyalty, membership sales, website, and marketing technology functions. This role owns the digital backbone of the customer experience — from how we acquire and retain members through lifecycle and loyalty programs, to driving membership conversion through our website, to the tech stack that powers it all. You'll bring together strategy, execution, and platform ownership to drive measurable growth in member acquisition, retention, and online revenue. **Key Performance Elements \& Essential Functions** **CRM \& Lifecycle Marketing** * Own the CRM strategy and roadmap, including email, SMS, push, and other owned channels across the full member lifecycle (acquisition, onboarding, retention, win\-back, renewal) * Build and optimize segmentation, personalization, and automation strategies to drive engagement, conversion, and lifetime value * Partner with analytics to define and track key CRM KPIs (open/click ...

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