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Principal Copywriter

Ten Gun Design • Redmond, WA, US • published 2026-10-12 03:02:36.438483

Description

We are seeking a strategic and experienced Principal Copywriter to support our client XBOX and preserve the voice of one of the most iconic brands in the gaming industry. This role will partner with Brand, Product, and Leadership teams to ensure the voice of the brand is consistent across a global audience. This role is suited for a seasoned copywriter with experience across product storytelling, messaging and naming, UX writing, building brand guidelines, best in class editorial practices. The ideal candidate will bring a deep understanding of naming, messaging, and verbal identity, and will have a proven track record of scaling brand voice across platforms, products, and partner teams. This role requires someone who leads without direct influence across cross\-functional alignment, drives clarity in complex environments, delivers high\-impact messaging that resonates with global audiences, and thrives at the intersection of storytelling, systems thinking, and brand stewardship. **Responsibilities** * Lead verbal strategy across XBOX’s ecosystem, including naming, messaging frameworks, and brand voice development. * Drive copy execution for product launches, marketing campaigns, a...

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