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Brand& Integrated Marketing Manager

AnyHelper • New York, NY, US • published 2026-10-17 08:22:26.557863

Description

Responsibilities * Market Analysis \& Insights * Conduct market analysis, product analysis, competitive intelligence, marketing insights, and user insights for assigned products; deliver product positioning, key messaging, tiered selling points, and go\-to\-market strategies. * Integrated Marketing \& Project Management Orchestrate cross\-functional resources to develop and execute IMC (Integrated Marketing Communications) cadence and detailed plans for the smart home appliance product line. Own end\-to\-end marketing management across the full product lifecycle, including but not limited to: creative visual assets, IP collaborations, major events, sponsorships, PR, media, digital, social, community/fan engagement, official website, e\-commerce, retail, and service marketing and promotional campaigns. Ensure alignment with company objectives, achieve brand awareness and reputation goals, and demonstrate strong business acumen. * Team Collaboration Coordinate internal teams to provide planning, training, and support that elevates overall marketing capability; lead capability modules to ensure efficient cross\-team collaboration. Participate in formulating the annual brand developmen...

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