Vice President, Corporate & Channel Marketing

Benchmark Education Company • New Rochelle, NY, US • published 2026-09-19 05:37:23.226718

Description

* This position is onsite at our New Rochelle, NY office. **Position Purpose** The VP Corporate \& Channel Marketing will be a hands\-on leader who unifies a mix of digital and offline channels to grow sales, leads, and brand visibility, including ecommerce, email, social media, print and digital advertising, PR, conference marketing, and catalogs. The VP additionally oversees marketing analytics and HubSpot administration and list segmentation, ensuring an actionable marketing database for targeted campaigns. This position collaborates closely with BEC’s product management and product marketing teams in creating coherent, multi\-channel go\-to\-market and customer\-lifecycle strategy and campaigns, and with field sales in developing rep\-customized lead\-gen initiatives. **Duties and Responsibilities:** **Strategic Leadership** ------------------------ * Develop annual marketing plan and budget, aligning channel\-level goals to company revenue, growth, and brand objectives and allocating spend based on performance and strategic priority * Establish unified reporting cadence across all channels * Translate business goals into a coherent, multi\-channel, go\-to\-market and customer\...

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