Associate Brand Manager - La Crema

Jackson Family Wines • Santa Rosa, CA, US • published 2026-09-23 05:43:16.072537

Description

**SUMMARY:** The Associate Brand Manager works with the Classics division within the Jackson Family Wines portfolio. The Associate Brand Manager partners with the Brand Manager to develop and execute the business and marketing strategies for La Crema. This position is based in person in Santa Rosa, CA. **ESSENTIAL DUTIES/RESPONSIBILITIES:** * Partner with Brand Manager on long\-term and annual business and marketing plan * Research and provide brand and market data as needed to Brand Manager * Lead and execute initiatives including event marketing, digital marketing, trade/media/consumer tastings and direct to consumer marketing * Project and Process Management: as determined by brand plans, partner with brand leadership to develop project timelines and traffic execution, coordinated with relevant departments, agencies and vendors * Prepare reports to update stakeholders on monthly business results * Support new product launches * Partner with Sales to develop effective trade tools to drive distribution and velocity * Manage components of the P\&L: Marketing budget, sales forecast, COGS **JOB REQUIREMENTS:** * 4\+ years relevant work experience in a marketing related position * Win...

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