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Senior Director of Marketing & Entertainment

Kewadin Casino • Sault Ste. Marie, MI, US • published 2026-10-10 15:03:03.635936

Description

**POSITION SUMMARY:** The Senior Director is responsible for developing, implementing, and overseeing strategic marketing, advertising, public relations, and player development initiatives that drive revenue growth for all Kewadin Casino locations, and directly reports to the Kewadin CEO and indirectly to the Kewadin CFO. This role ensures the casino's brand presence, promotions, and customer engagement strategies align with organizational goals, regulatory requirements, and market demands. The Senior Director leads a cross\-functional team to support guest acquisition, retention, and loyalty, maximizing gaming and non\-gaming performance. **ESSENTIAL FUNCTIONS:** **(includes, but is not limited to, the following)** **STRATEGIC LEADERSHIP \& PLANNING:** * Develop and execute the casino's comprehensive marketing and sales strategy, including digital marketing, promotions, advertising, media planning, loyalty programs, and VIP engagement. * Conduct market analysis to identify trends, competition, and customer behavior to inform strategic decisions. * Establish annual marketing budget; monitor performance, ROI, and cost\-effectiveness of initiatives. * Ensure all marketing activities ...

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