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Senior Manager, Social Media

Sinclair Broadcast Group • Santa Monica, CA, US • published 2026-10-09 21:03:19.976878

Description

The Senior Social Media Manager for Instagram, Facebook, TikTok, YouTube and X — accountable for whether those channels hit their annual growth targets and for the quality, consistency, and premium feel of Tennis Channel's presence on them. Translates the Head of Social's overarching strategy into platform\-specific organic and paid plans, content pillars, and campaign calendars; oversees content creative direction; leads campaign execution; produces the weekly and monthly executive reporting narrative; owns the community management program and UGC; and serves as the resident expert on platform changes and emerging trends. Operates in close partnership with the Director of Video Content on shared channel ownership across the cross\-platform content calendar and tournament coverage. Provides the Head of Social with proactive strategic counsel on channel performance, risks, and recommended actions. This role is onsite and located in Santa Monica, CA. **In this role, you will…** Develop Strategy and Plans * Translate the Head of Social's overarching social strategy into platform\-specific quarterly plans for IG, FB, TikTok, and X — content pillars, posting cadence, growth tactic...

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